M'nkhani zamasiku ano, tikhala tikuyankha funso lakuti- "N'chifukwa Chiyani Mutisankhe?"Nchiyani chimapangitsa kampani kapena chinthu kukhala chodziwika bwino pamsika womwe ukukula nthawi zonse wa zosankha? Choyamba, khalidwe ndilo chinthu chofunika kwambiri chomwe chimasiyanitsa mankhwala kapena ntchito kuchokera kwa omwe akupikisana nawo. Makasitomala amayembekezera kulandira mtengo wabwino kwambiri kwa iwo omwe akupikisana nawo. ndalama, ndi kupereka khalidwe lapamwamba zimatsimikizira kuti makasitomala amakhalabe okhutira ndi okhulupirika pakapita nthawi.
Kupatula khalidwe, mbiri ya mtundu imathandizanso kwambiri kukopa makasitomala. Monga momwe makasitomala amafunira ndemanga ndi maumboni kuchokera kwa ogwiritsa ntchito akale, mabizinesi amayeneranso kuyika ndalama kuti adzipangire mbiri yawo kudzera pakukhutira kwamakasitomala komanso machitidwe abwino. Kuphatikiza apo, kupereka chithandizo chabwino kwambiri kwamakasitomala ndi chithandizo kumathandizanso kuti pakhale chithunzi chabwino. M’dziko lamakonoli, makasitomala amayembekezera zambiri kuposa chinthu kapena ntchito chabe; amafuna chidziwitso chokwanira ndi kampani yomwe imayamikira zosowa zawo ndi ndemanga zawo.
Mabizinesi omwe amaika patsogolo ntchito zamakasitomala ndi chithandizo nthawi zambiri amakhala ndi mitengo yabwino yosungira komanso otsatira okhulupirika. Chinanso chofunikira kwambiri chomwe makasitomala amasankha mtundu wina wake ndi kusavuta komwe kumapereka. M’dziko lamasiku ano lofulumira, anthu amangokhalira kufunafuna njira zosavuta komanso zofulumira. Ma Brand omwe amapereka ntchito zopanda msoko komanso zogwira mtima, njira zolipirira zosavuta, komanso kutumiza munthawi yake zimapambana mpikisano wawo. Kuphatikiza apo, makampani omwe amaphatikiza ukadaulo pazogulitsa ndi ntchito zawo amatha kupereka zopindulitsa kwa makasitomala awo.
Ma chatbots oyendetsedwa ndi AI, kusanthula kwa data, ndi mayankho ena oyendetsedwa ndiukadaulo angathandize makasitomala kupeza zidziwitso ndi chithandizo nthawi iliyonse komanso kulikonse komwe angafune, kupereka chidziwitso chaumwini komanso choyenera. Pomaliza, mabizinesi omwe amaika patsogolo kukhazikika komanso udindo wapagulu angapindulenso pakuwonjezeka kwa kukhulupirika kwamakasitomala. M'dziko lamasiku ano loyendetsedwa ndi anthu, makasitomala amakonda mitundu yothandizira yomwe ikuwonetsa machitidwe abwino komanso ochezeka. Poika patsogolo mayankho okhazikika ndikuthandizira zoyambitsa anthu, makampani amatha kukhala ndi zotsatira zabwino kwa anthu komanso dziko lapansi.
Pomaliza, izi ndi zina mwazifukwa zomwe zimapangitsa kuti makasitomala asankhe mtundu winawake kuposa omwe akupikisana nawo. Mwa kuika zinthu zofunika patsogolokhalidwe, mbiri, ntchito yamakasitomala, zosavuta, ukadaulo, komanso kukhazikika, makampani amatha kudzikhazikitsa okha ngati atsogoleri amakampani ndikupanga makasitomala okhulupirika.
Nthawi yotumiza: Apr-10-2023